Journal Article1 Essay Example | Topics and Well Written Essays - 250 words

Journal Article1 - Essay Example The OPSCA will eventually lessen the burden on employees who manually monitor the performance of the company; therefore, leaving them more time to work on other important projects that will improve the quality of their healthcare service. Overall, the OPSCA offers health care providers with a system that will efficiently â€Å"track their clinical, financial, administrative and research data†. This news about the introduction of Oracle’s new software is indeed good news to those in the healthcare industry. The article gives its readers an idea on how IT companies are continually developing new software to improve the operating systems in various industries, in this case the healthcare industry. The description of the software as presented by the author is very enlightening and will be understood even by those who are not so much into new technologies. The readers will realize that the OPSCA is something which will be helpful for healthcare providers in making informed decisions as they pursue their business. One is made aware that the software will aid healthcare companies in reducing among others, their procurement expenses; thus, making them more

Employee Reward Strategy for Heidelberg Insurance Services Assignment

Employee Reward Strategy for Heidelberg Insurance Services - Assignment Example In order to reduce the problems of lack of commitment, Poor quality performance and Lack of effective control, it is hereby recommended that the amount of times based salary in their monthly take home should be considerably reduced and a new system of commission based salary should be introduced. Commission should be directly proportionate to the volume of sales achieved by individual sales consultant. Also, the formula of higher the sales, the higher the percentage of commission should apply. Complete abandonment of fixed based salary is not recommended because it will reduce job security that may lead to high turnover. Also, if due to any reason i.e. illness, a sales consultant is not able to work for full number of days in a month; his/her commission income will sharply reduce. Thus, this fixed based salary will supplement that consultant's income in that particular month. Ultimately it will lead to enhanced commitment towards HIS. In an addition, to ensure effective checks and balances on the activities of sales consultants, amount of commission income should be made inversely proportionate to the number of complaints received against each of them. A Points System of Rewards i.e. ... Customer's feedback should also have strong impact on a sales consultant's pay package and quarterly/yearly bonus. To achieve this, customer satisfaction survey should be conducted after careful selection of sample. It will help in two ways. First of all it will make the customer feel that his/her feedback regarding the sales consultant's service to him is important to the company and thus it will develop a sense of attachment between him/her and the company. Secondly, it will help exercise effective control over the sales consultant. He/she will take great care at the time of making commitments - a problem that the company is facing and paying for by bad publicity by some unsatisfied customers. It is also highly recommended that the team of sales consultants should not be hired by one sales director only; they should be divided into 4 teams and each team headed by one team leader directly reporting to the sales director. It will be easy for team leaders and the sales director also to handle small groups of people that will help develop committed teams competing with each other in terms of sales and quality of output. Clerical Division Existing Payment System An organization's success depends not only on the performance of its sales team and / or of the senior management, the minor tasks performed by clerical staff are also important though relatively lesser than that of others. At Heidelberg, existing reward strategy does not reflects any thing that may motivate clerical staff to stay committed to the organization and to help achieve management's aim of reducing cost. Recommended Reward Strategy Since the job does not require a very high level of commitment, neither does

The Owner Of E Commerce Website

The Owner Of E Commerce Website Assume you are the owner of an e-commerce website. What are some of the signs that your site has been hacked. Discuss the major types of attacks you could expect to experience and the resulting damage on your site. Prepare a brief report based on your finding. Question 2: You are required to propose website development to one of the IT entrepreneurs in your area. Consider there are two options for building the site in-house with existing staff or outsourcing the entire operation. Discuss which options are in the company best interest and the reason for choosing that option. Provide pros and cons for each option. Prepare a report based on your finding. Introduction E-commerce (electronic commerce), an online business verses the real world trade. E-commerce, including retail shopping, online banking, stock and bond trading, auctions, real estate transactions, airline booking, movie rentals, almost anything you can imagine in the real world. Such as hair, nail salons can benefit from providing e-commerce-related health and beauty product sales, often from local customers is a personal website or service. E-commerce allow consumers to exchange time or accessibility of electronic products and services in the distance. E-commerce, the rapid expansion in the pastfive years, is expected to continue at this rate, or even accelerate. With the traditionaland electronic in the near future, electronic commerce will become in creasingly blurred boundaries, more and more enterprises to embark on a part of Internet business. Willing to create a successful online store can be a difficult path, if not aware of the principles of e-commerce, e-commerce what should be done for your online business. Research and understand the need to properly plan the implementation of guidelines for e-commerce, is a vital part of the online store into and success. However, the network has its limitations, such as trade brought no guarantee of security, the question is who caused the problems, loss of credit card hackers worry about anything. To solve this problem need to rely on web sites and web production design is correct, make a better model, such as security. Web design can be used in two ways through outsourcing or in house to do so. Define Question 1 Computer hacking always involves some infringement of or damage to computer-based, such as documents, Web pages or software privacy attribute level. The impact of computer hackers is simply not the same as the illegal invasion and angry. Surrounded by a mysterious halo, hackers, and prestige, is a relatively elite individual who has knowledge, and willing to take part as a high-risk groups, need to become a true hacker accompanied. An interesting alternative view, however positive, such as hackers and hacker software development ideas, in science and technology. Hackers have a strong interest in computers and persistent pursuit, they continue to study computer and network knowledge, to find a computer and network vulnerability. They are difficult challenge high-level network of interest to find vulnerabilities and attack our networks. We need to know that their criminal acts in order to prevent our site or any invasion. In fact, hackers or computer on our website the number of symbols. Signs that we know what will happen, as long as we can to avoid being hacked. Here are some websites have become a hacker attack signatures. Answer Question 1 There are several different computer virus symptoms, can help us identify the computer from being infected, the virus is one of the potential dangers harmful. These viruses have many different forms and ways, it becomes very difficult for us to adjust the application of each machine. Therefore, all our machines are very easy to attack from computer viruses or other time, sometimes even the best anti-virus software can ignore the harmful viruses. Computer virus symptoms of some common understanding allows us to battle our anti-virus to a good start. A computer virus is a very small program, have the ability to spread from one computer to another, and then destruction of the work and the function of the infected machine. It is important to determine in some cases, even a system crash or virus as soon as it could lead to important data loss situation. There are many computer virus remove program that can help eliminate the risk of computer viruses. In addition, the symptoms of computer viruses possess some distinct characteristics, if your machine has been infected, most likely you will immediately see the results. The computers basic work will be greatly affected, due to the performance of computer failure, you will not run, I assure you, the use of early implementation of many functions. Such as computer running than normal, more slowly for no apparent reason. The exception of certain types of files does not run the file or the Task Manager. File is a spyware and viruses, such as different forms of the symptoms of abnormalities that may affect the background files on your computer suddenly slow down the busy work and the speed of the computer. They tend to hackers hijack your bandwidth, so the eyes of your system for their own purposes. Internet activities are not add-remove any programs used to access the Internet, it will suddenly slow Internet access. When you return to the desktop wallpaper and icons. Major types of attacks Virus In a computer, computer virus is a program or programming code that is copied or start by copying to another program, computer boot sector or file. Virus can be transmitted, such as file attachments in e-mail to download the instructions, or on or floppy disk or CD-ROM. Direct source of the e-mail note, downloaded file, you have received or floppy disk usually does not know it contains a virus. Some viruses wreak their effect, because once their code enforcement; other viruses lie dormant until circumstances cause their code, by the computer to perform. Some viruses are benign or playful in intent and effect (Happy Birthday, Ludwig!) And some can be quite harmful, delete data or cause the need to reformat the hard disk. Worm In the computer, the worm is a self-replicating virus file, but will not change in the active memory-resident and a copy of itself. Worm uses the operating system is automatic, users do not usually visible. It is common for worms to be noticed only when they can not control replication consumes system resources, slow down or stop other tasks. If your computer is experiencing performance issues, most recently, you might want to know if your computer has been infected with a worm or virus. Self-education is a great way to start when troubleshooting your computer. Once you understand your possible causes of performance problems, you are so much better equipped to repair things, and can calculate your life. DOS Denial of Service (DoS) attack is one in which the user or organization is a resource service, they will usually expect to be deprived of the event. In a distributed denial of service, a lot of damage to the system (sometimes referred to as a botnet) attack a target. Although DoS attacks are usually not lead to information or other security, the loss of security, which can cost the target person or company the time and a lot of money. Typically, loss of service is a specific network services, such as email, can not provide all network connections and services, or temporary loss. A denial of service attack can also destroy the affected computer programming systems and documentation. In some cases, denial of service attacks, forcing millions of people visit the corporate Web site suspension. Trojan horse In the computer, the Trojan horse is a malicious or harmful code is harmless on the inner surface of the program or in such a way that it can be controlled and damage in the form of their choice, including procedures, such as data on the hard drive destruction File Allocation Table disk. In one famous example of a Trojan horse is that this would have to find and destroy computer virus program. Trojan horses can be widely redistributed as part of computer viruses. Marco virus Macro viruses requires the user to take action to implement once they are downloaded to your computer, or to systems approach. The virus is usually written in a scripting language commonly used to create applications for use in the macro. Some of these macro viruses on the computer system failure than a security threat. One example is the text in Microsoft Word macro virus to generate a popular, specific key combination is pressed. Define Question 2 Outsourcing is often used when a company needs as part of the business, this part of the conditions to another company. Recently, the relevant provisions have been widely used in technology-related initiatives, such as transfer to a third party IT service desk. But it also refers to non-technical services, such as customer service by phone deal. Outsourcing activities are generally in the same country. When the companys involvement in another continent, such as India, use the correct term is offshore outsourcing. Nearshore outsourcing is the outsourcing of other national projects, but as a U.S. company outsourcing activities in Canada, with the mainland, the company will be called nearshore outsourcing. Although the main objective of outsourcing is often lower costs, many companies are not cost-effective. In particular, Gartner predicts that by 2007 80% of companies that outsource customer service, the main objective of cost-cutting plan, will not try. This statistical data is one of the reasons behind the outsourcing companys staff turnover rate is high, and sometimes 80-100%. This will combine the loss of customers, from frustration because the hidden costs and consumer costs are obvious, outsourcing of contact, if not carefully monitored, can easily fail. Answer Question 2 Advantages of outsourcing When you evaluate your choices and your outsourcing various components of the decision, you need to consider the advantages of outsourcing. When done for the right reasons, outsourcing will actually help your company grow and save money. Some outsourcing services, beyond the money, and so on. Here are the top seven of the outsourcing advantage. Focus On Core Activities In the period of rapid growth, the companys back-office operations will also be expanded. This expansion may begin in the consumption of the core that have made your company successful event cost resources (human and financial). Outsourcing these activities will allow these commercial activities is not sacrificing quality or service office in the background, an important re-positioning. For example: A company land a major contract will significantly increase in a very short period of time purchases; outsourcing of procurement. Operational Control Operating cost, we must consider outsourcing. Departments may have evolved over time into out of control, poor management field is the main motive for outsourcing. In addition, the outsourcing company can bring better management skills, your company than the original. For example: information technology, there are too many projects, not enough people contribute far beyond the budget of the organization. Based management contract for the outsourcing agreement will force the priority of its request, control returns to the area. Cost And Efficiency Savings Back to the office of the complexity, but the size of your company is unable to perform in a consistent and reasonable cost is your function is another advantage of outsourcing. For example: A small doctors office, a variety of insurance plans. Part-time people cant keep up with all the different suppliers and rules. Outsourced to a company specializing in medical costs. Develop Internal Staff For large projects that require the necessary skills, your employees do not. Site outsourcing skills, you will bring your companys needs. The work you love, they can acquire new skills. For example: Companies need to embark on a replacement / upgrade of various items of custom equipment. You did not ask the engineers to design new skills and upgrade equipment. Outsourcing outsourcing project engineers, field engineers and requirements, will help you gain new skills. Reduced Overhead Back-office functions to perform specific administrative costs are very high. Considering outsourcing, you can easily move. For example: economic growth, thereby increasing the demand for office space. The current location is very expensive, no room to expand. Outsourcing some simple operations, reduce office space needs. For example, make phone calls or data entry. Continuity Risk Management High employee turnover will increase during the uncertainty and contradictory actions. The level of outsourcing will provide continuity, while reducing the risk of the company will bring the operation of substandard level of the company. For example: Human Resources Manager is a long-term sick leave and two new executive assistant position in a very short period of time remains. Outsourcing human resource functions to reduce risk and allow the company to continue to operate. Staffing Flexibility Outsourcing will allow operators to bring in seasonal or cyclical demand more resources, when you need them, release them when youre done. For example: whether the accounting department of tax season is short, the transfer audit. Outsourcing these functions to provide more time and resources a lot of fixed costs of long-term agreement. Disadvantages of outsourcing When you assess your outsourcing options, remember, there are advantages and disadvantages of outsourcing outsourcing. Outsourcing listed below to see one of the weaknesses of each, and decided how the project will impact on your business. If the advantages outweigh its disadvantages outsourcing outsourcing, you should avoid outsourcing. Loss of Managerial Control Whether you sign with another companys contract to perform a single task to the entire department or function, you move to another companys management and control functions. In fact, you will have a contract, but management will belong to another company. Your outsourcing company will not be driven by the same standards and tasks to promote your company. They will be forced from their service to you and your other business profits. Bad Publicity The word outsourcing reminds me of different things to different people. If you live in a community with outsourcing companies, they use your friends and neighbors, outsourcing is good. If your friends and neighbors lost their jobs because they were shipped across the state, country or world, outsourcing will bring bad publicity. If you outsource part of your actions may affect the morale of the remaining workforce. Hidden Costs You will work with the companys outsourcing contract will cover the services they will provide detailed information. In you will not need to pay any additional contract basis. In addition, you will experience the legal fees, hire a lawyer to review your. Remember, this is the outsourcing companys business. They do, they are the ones in the contract. Therefore, you will start at a disadvantage in negotiations. Tied to the Financial Well-Being of Another Company Since you more than you as part of its operations to another company, you are linked to the welfare of the companys financial stability. This will not be the first time, an outsourcing company might go bankrupt, so you hold the bag. Threat to Security and Confidentiality In any life-blood of businesses with information to maintain its operation. If you have wages, medical records or any other confidential information, the information transmitted to the outsourcing companies have their own privacy risks may be affected. If the holding company, data sharing and knowledge (such as product drawings, recipes, etc.) outsourcing, it must consider the function. Outsourcing company carefully evaluated to ensure that your data protection and unexpected situations in the contract penalties. Quality Problems Outsourcing companies take the profit motive. Since the contract will determine the prices, the only way they will reduce costs to increase profits. They meet the conditions of the contract, you will pay. In addition, you will lose the rapid response capability, in the business environment changes. The contract will be very specific, you will have to pay the extra change. Advantages of in-house link building Due to internal (internal) search engine optimization team has many benefits, link building is a way to use them. You will find a spread to other search engine optimization efforts and factors. A warning, I would like to mention is that this in itself has the following advantages will not make the internal search engine optimization search engine optimization outsourcing and beyond, unless the company has a search engine optimization and search a solid foundation for understanding. Understanding of the Business An internal staff more likely to have your business and industry, a deeper understanding. This knowledge and insight to choose the right keywords in recognition to optimize come in handy. Has an internal search engine optimization involves a familiar brand and product line and language. Link Longevity In addition to voice and choice of absolute anchor text link from which sites, internal link building also provides greater management control of the reverse. Update web pages anchor text and links to fewer calls and e-mail much faster. Link in the development and construction activities, and easier for our fiction link longevity. Streamlined Concurrent Workflow Since almost all internal, link building also has a streamlined, concurrent workflow affinity. Whether it is search engine optimization team, is a formal marketing department or not, marketing objectives for rapid communication and understanding. Networking and Accessibility A way to get through from your suppliers, manufacturers, vendors, and the high correlation between everyone back to the relevant business. In the network of relationships is a fantastic place to start building to the existing connections and business relationships Contact lend their contact to obtain low cost. Broadening the Scope of a Partnership Apart from a general business with the acquisition of contact, internal SEO team can be acquired, especially the link to the publisher. People who learn quickly that you have purchased, the traditional advertising and urge to have a own web pages or more than your link. Disadvantages of in-hourse Lead generation Process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing. What is best for our organization In my opinion, I would choose outsourcing to be my construction website, because I know outsourcing expertise and level. They can complete the work in the short term, so we can save a lot of resources and time. In addition, the in-house opportunity to learn from their expertise. Subsequently, the in-house expertise they also can create it yourself. Two birds with one stone. Although, outsourcing a few risks, but everything has to get his risk, we also need to overcome these risks, as long as we overcome the risk of succes Conclusion In a conclusion, e-commerce is undeniably the best one in this world of things. Although it is risky, but in a period of rapid growth, we really need it to help us. Therefore, we let E be my domestic and international well-known. Therefore, there are many hackers want to destroy and steal information e-commerce. But today, e-commerce is very dangerous. In my opinion, I think we should pay more attention and increase our security, and now the latest anti-virus software is the possibility ofcracking is to reduce a lot of contrast. In addition, we should not inadvertently reveal personal information and conditions. Appendix

Essay on the Illusion of Escape in The Glass Menagerie -- Glass Menage

The Illusion of Escape in The Glass Menagerie       In The Glass Menagerie by Tennessee Williams, the characters exhibit a state of delusion that originates from their dissatisfaction with their lives. Tom seeks adventure in the movies. Amanda reminisces often about her days as a Southern Belle. Laura sits in a dream world with her glass collection, and Jim basks in the praises of his high school glory. In their respective ways, they demonstrate their restlessness. The quotation from Thoreau, "The mass of men lead lives of the quiet desperation," applies to the characters in that they are all unhappy, but take no action to improve their situation in any significant way.    Tom, as the narrator, explains to the audience the progression of the play and allots this with "the pleasant guise of illusion." When he speaks to the audience, the events he relates are in the past, and he has realized how distanced his family had been from real life. Through the play, he is angry and bitter because of his duty to his sister and mother. His father absconded, leaving Tom as the sole provider, a title neither wanted. Tom is not prepared to settle down and feels as though he "makes a slave of himself." Whether or not he had the ability to create a separate life for himself, Tom feels placed in a "nailed up coffin." He is tortured by boredom in the warehouse and aches for his own vision of life. He remarked to Laura that he did not know how anyone could "[get] himself out of a coffin without removing one nail." A primary source of his desperation is the fact that he know that if he leaves he will destroy Laura, and he does not want that. He is inactive on his own behal f for a long time, feeling enclosed by a life he cannot stand. He is... ... They scurry around trying to end their suffering, but they impede each other's efforts through their individual ones. These people seem doomed to their fates: to run away, to live in the past, or to exist continually in a intangible world.    Works Cited and Consulted Bloom, Harold. Introduction. Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 1-8. King, Thomas L. "Irony and Distance in The Glass Menagerie." In Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 85-94. Levy, Eric P. "'Through Soundproof Glass': The Prison of Self Consciousness in The Glass Menagerie." Modern Drama, 36. December 1993. 529-537. Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568. Essay on the Illusion of Escape in The Glass Menagerie -- Glass Menage The Illusion of Escape in The Glass Menagerie       In The Glass Menagerie by Tennessee Williams, the characters exhibit a state of delusion that originates from their dissatisfaction with their lives. Tom seeks adventure in the movies. Amanda reminisces often about her days as a Southern Belle. Laura sits in a dream world with her glass collection, and Jim basks in the praises of his high school glory. In their respective ways, they demonstrate their restlessness. The quotation from Thoreau, "The mass of men lead lives of the quiet desperation," applies to the characters in that they are all unhappy, but take no action to improve their situation in any significant way.    Tom, as the narrator, explains to the audience the progression of the play and allots this with "the pleasant guise of illusion." When he speaks to the audience, the events he relates are in the past, and he has realized how distanced his family had been from real life. Through the play, he is angry and bitter because of his duty to his sister and mother. His father absconded, leaving Tom as the sole provider, a title neither wanted. Tom is not prepared to settle down and feels as though he "makes a slave of himself." Whether or not he had the ability to create a separate life for himself, Tom feels placed in a "nailed up coffin." He is tortured by boredom in the warehouse and aches for his own vision of life. He remarked to Laura that he did not know how anyone could "[get] himself out of a coffin without removing one nail." A primary source of his desperation is the fact that he know that if he leaves he will destroy Laura, and he does not want that. He is inactive on his own behal f for a long time, feeling enclosed by a life he cannot stand. He is... ... They scurry around trying to end their suffering, but they impede each other's efforts through their individual ones. These people seem doomed to their fates: to run away, to live in the past, or to exist continually in a intangible world.    Works Cited and Consulted Bloom, Harold. Introduction. Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 1-8. King, Thomas L. "Irony and Distance in The Glass Menagerie." In Tennessee Williams. Ed. Harold Bloom. New York: Chelsea House, 1987. 85-94. Levy, Eric P. "'Through Soundproof Glass': The Prison of Self Consciousness in The Glass Menagerie." Modern Drama, 36. December 1993. 529-537. Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568.

Evaluating Advertising Campaign

Evaluating Advertising Campaigns It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables management to refine its competitive position and to provide for higher levels of customer satisfaction. The use of marketing communications is a management activity, one that requires the use of rigorous research and testing procedures in addition to continual evaluation. This is necessary because planned communications involve a wide variety of stakeholders and have the potential to consume a vast amount of resources. The evaluation of planned marketing communications consists of two distinct elements: The first element is concerned with the way the ad communicates. Thus, it deals with the development and testing of individual messages. An advertising message has to achieve, among other things, a balance of emotion and information in order that the communication objectives and message strategy be achieved. To accomplish this, testing is required to ensure that the intended message is encoded correctly and is capable of being decoded accurately by the target audience. This testing could be pre or post testing. The second element concerns the overall impact and effect that a campaign has on sales once a communication plan has been released. This post-test factor is critical, as it will either confirm or reject management’s judgement about the viability of their communication strategy. THE ROLE OF EVALUATION IN PLANNED COMMUNICATIONS The evaluation process is a key part of marketing communications. The findings and results of the evaluation process feed back into the next campaign and provide indicators and benchmarks for further management decisions. The primary role of evaluating the performance of a communications is to see that the advertising objective has been met and that the strategy has been effective. The secondary role is to ensure that the strategy has been executed efficiently, that the full potential of the individual promotional tools has been extracted and that resources have been used economically. TOO MUCH OR TOO LITTLE? Companies are generally interested in finding whether they are overspending or underspending in advertising. One way to figure that out is to use the formula given below. Share of voice is the company’s share of advertising expenditure that earns a share of the consumer’s mind, and ultimately the market. Comparing that to market share provides an idea as to the feasibility of the company’s ad spend. An advertising effectiveness ratio of 1 means an effective level of ad expenditure, while a ratio less than 1 indicates a relatively ineffective advertising level. As can be seen from the above table, firm A spends Rs. 20 lakhs of the total industry expenditure of Rs. 35 lakhs. Thus, its share of voice is 57. 1%. However, its market share is only 40%. So we can say that firm A is either overspending or misspending. Firm B has a market share equal in proportion to its share of voice. It spends effectively on advertising, while firm C is super efficient, and could probably increase expenditures.

Consumer Durable Insustry

Contents The impact of advertisement on the buying behavior with reference to the consumer durables 1. Introduction 2. Theoritical background of the study 1. Advertising and advertisements 2. Advertisers 3. Advertising agencies 4. Support organization 5. Media 6. Consumers 7. Advertising as marketing tool 8. Role of advertising in modern business world 1. Industry background 1. Refrigerator industry 1. Design of the study 1. Statement of the problem 2. Need for the study 3. Operational definitions of the study 1. Sources of the data 1. Data collection instrument 2. Data processing and analysis . Outcome of the study 2. Analysis and interpretation 3. Conclusion Abstract : Theses The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different companies are using diff erent advertisement strategies for building and managing of brands. Advertising in electronic media and newspapers are key advertising areas in designing the advertising strategy.This study was carried out to identify the advertising strategies of different companies and to know the impact of advertisements on building and managing of brands in consumer durable industry. As there are many products that come under consumer durables, it is necessary to choose one product among them in order for market research. Hence this study was done in consumer durable industry in general and refrigerators in particular. This was research also done to identify the major influence of advertising in buying the favorite brand and to identify the impact of electronic media advertising on purchase decision.A structured questionnaire was used to collect the consumer responses on their awareness about different refrigerator brands, their media of information and impact of advertisement on their purchase decision. Three popular brands were mainly identified after conducting interviews with the consumers and these brands were used in the questionnaire for evoking the responses of the consumers. Random sampling was used to select the sample unit. The sample size was limited to 120 numbers selected from different source.The data collection involved taking responses from different people like, students, businessmen, housewives, executives etc also they belonged to different age groups and income groups. Tags: Impact of advertising on consumer buying behavior, Advertising and buying behavior, Impact of advertising in the modern business world More abstract from The impact of advertisement on the buying behavior with reference to the consumer durables [†¦ ] The aim of the study is to find out how effective advertisements are in making a consumer prefer a particular brand in the consumer durable industry.To find out the consumer reactions to advertisements and to the hypothesis, that â€Å"Advertisements in the TV and Print media has a significant impact on Consumers buying behavior with reference to consumer durables†, had to be tested. The other objectives were to verify brand recall and to generate advertising strategies for the companies. This study was explorative in design as it deals with consumer perception about advertisements and their effects on brand recall. [†¦ ] [†¦ ] OBJECTIVES OF THE STUDY Primary Objective: ? To understand the impact of advertisements on the Buying behavior of the consumers. To study the advertisements of the respondent companies, with reference to refrigerator. Secondary Objectives: ? To verify recall of advertisements/brands ? To analyze the justification of advertising expenditure. NEED FOR THE STUDY Gaining an understanding about the impact of advertisements on consumer’s buying behavior. REVIEW IF LITERATURE Before starting this study various literatures were reviewed to find out the gap that could e xist between previous study and the present one. [†¦ ] [†¦ ] This shows that advertisements in magazines get the full attention of its readers.Second, magazine advertisements are good in quality in terms of printing and color. Magazines are usually printed on the good paper that makes for an excellent reproduction of art and color work. TELEVISION ADVERTISING Though the technological breakthroughs have changed the advertising media, T. V . remains to be the largest entertaining media. Television advertising, which began only in1976, takes almost a third of that share, with the press getting around sixty percent. [†¦ ] [†¦ ] There are advertisements that are persuasive only with no fact and figure.There are advertisements that are informative only, but not appealing much. Mostly advertisements should fall between these two extremes. Advertisements for specialties like medicine s might be totally informative persuasive advertisements generally put on TV. Informativ e advertisements appear in magazines and weekend supplements of newspaper. They are put in more durable media. Some informative advertisements create a mood favorable towards a product. One more version of informative advertisements, is to present it as editorial matter, in distinguishable from the real editorial matter. [†¦ ] [†¦ Different people react to different advertisements in various ways at different times. Today, we are exposed to a large number of commercial messages than at any time in the past. Not only has the quantity of advertisements increased, even the quality of advertisements has improved very considerably over the past couple of years. Advertising as Marketing Tool Advertising is the communication link between the sellers and the buyer or the consumer. It does not simply provide information about the products and services, but also attempts at influencing people to action by on overt appeal to reason or emotion. [†¦ ]